I can watch the ad, see an issue I’ve skilled, and instantly study concerning the answer. According to HubSpot Academy’s free Power of Storytelling course, an excellent story has three main components — whatever the story you’re making an attempt to tell. Words like “good” and “bad” are relative to opinion, however there are a couple of non-negotiable elements that make up all nice tales. The viewer has a metaphor and story that makes a complicated matter easier to understand.
It’s proof that leaning into your brand’s quirks instead of attempting to bounce round them can create a standout narrative. First, let’s check out what the follow of ‘storytelling marketing’ means and then delve into some real-life examples of storytelling advertising in action. Check out these storytelling advertising examples, from a few of the world’s biggest manufacturers. Think about how you can transfer individuals with tales of overcoming adversity, acts of kindness, and triumphs against the chances. Sometimes, a simple story of an everyday buyer finding an answer via your services or products may be impactful if told from your heart. Once you’ve crafted and carried out your brand narrative, it’s important to measure its success.
But on a deeper level, this story is actually about YOU, the consumer, who’s uninterested in overpaying for overdesigned razors and needs a easy product at a fair price. Your tales need to be constant, whether or not you’re using them in your social media or writing touchdown page copy. → Dopamine makes you are feeling invested in the story and respond to emotionally-charged events. This is why we keep in mind stories as a lot as 22x greater than facts or figures alone. Copywriting is all about convincing your audience to purchase. Understanding the place your viewers is most lively allows you to prioritize your efforts on platforms that offer the very best engagement potential.
This approach not solely strengthens buyer loyalty but in addition encourages a broader societal shift in course of sustainable living. Building on the impactful narratives of sustainability and legacy, Kamik’s By following this process, you can develop a narrative that showcases your providing whereas interesting to the emotional journey of your viewers. This strategy positions your model as an enabler of the customer’s success. In advertising, the client often performs the position of the hero, embarking on a journey the place your product or service turns into their mentor or device to assist solve issues.
By monitoring these indicators, manufacturers can assess the influence of their storytelling efforts on viewers engagement and overall marketing success. Audiences right now are extra discerning and can detect when a brand’s storytelling just isn’t genuine. Brands have to be authentic in their stories, share real experiences, and keep true to their model values. This will assist build trust with their viewers and create a deeper connection. That consists of your content advertising messages, product positioning, and every buyer interplay.
By sharing authentic stories, experiences, and values, you’ll be able to construct belief and credibility along with your audience. Brands can track metrics corresponding to repeat purchases, customer referrals, and customer satisfaction to gauge the influence of digital storytelling on model loyalty. However, it is essential to go beyond the numbers and delve into the emotional connection that storytelling creates with consumers. Measuring shopper engagement with digital narratives can present priceless insights into the effectiveness of luxury brand storytelling.
The ability for viewers to provide input or control features of the narrative enhances their engagement with the content. Viewers transfer from passive info receivers to lively individuals within the storytelling process. This level of interplay not only captures attention but in addition fosters a deeper emotional connection with the brand or message being conveyed.
You’ll see which stories drive engagement and which need adjustment. After identifying their goal market, the following step is selecting the most effective platforms to succeed in them. Businesses have to ship messages successfully by deciding on platforms that align with their audience’s needs. Captivating model stories, particularly these centered around staff, are an efficient means for companies to guide model interplay design and construct their model. When individuals understand how successful corporations came into existence, they begin feeling closer towards them somewhat than away from them being cold, disconnected enterprise entities.
A S.T.A.R. second is a memorable occasion that retains your audience talking for weeks. This is often a dramatization, provocative images, or stunning statistics. In a 2009 TED discuss, Bill Gates used this method to argue for more investment in eradicating malaria. Feedback helps us develop and reveals that the individual cares about you.
Brands can encourage their viewers to create and share content related to the brand, increasing engagement and amplifying their story. Create a model fashion guide that outlines your brand’s tone, colours, fonts, and visible components. Ensure that every piece of content material, whether it’s a social media submit, weblog article, or video, adheres to these guidelines. Consistency reinforces your brand’s identity and helps your viewers join together with your story throughout totally different channels.
Explainer movies increase engagement, conversion, and model awareness. See how animated infographics turn complex information into clear, memorable stories—with actual enterprise outcomes. Document a one-sentence story, tone, proof factors, and visible guidelines.
Stories enable us to build brands’ personalities and simply join with clients. Storytelling in advertising is the strategic use of narrative elements to speak your brand’s message, values, and choices in a method that emotionally connects together with your viewers. Once you’ve created your problem, you have to market it on tiktok and different social media platforms. You can use influencers, celebrities, or employees that will assist you spread the word and show the problem. You also can use paid ads, contests, or giveaways to boost your visibility and reach.
Unlike traditional advertising, which focuses on promoting services or products, video storytelling aims to engage and entertain the audience while subtly selling the model. Coherence, then again, is about creating a logical and seamless circulate within your brand story. Each element of your narrative should join and construct upon the previous one, making a cohesive and fascinating storyline.
By skillfully weaving these elements into their storytelling, brands can forge a powerful reference to their prospects, one that is constructed on a shared journey of challenges faced and overcome. Promoting authenticity and inclusivity is a great way to create a sense of neighborhood via storytelling. Share tales that represent the variety within your neighborhood. Emphasize shared values between your model and the communities it is connected to.
Their storytelling transcended traditional marketing, providing a real-time, thrilling narrative directly tied back to the brand’s mantra of pushing limits. But when engaged on visuals for storytelling marketing, you possibly can simply collaborate along with your team to convey your vision to life. Visme’s workflow function helps you simply assign completely different sections to team members, set deadlines and develop a evaluation and approval course of.
Mailchimp has built a full hub around Bloom Season, providing funding alternatives, toolkits, mentorship and extra. It’s greater than a model campaign—it’s a support system in story form. The animation is in the in style Chinese type of Manga and options Man U stars, while the story sees fans using their football expertise to battle evil extraterrestrial forces and save the world. Interactive parts and personalisation cleverly captures the users’ data at completely different sections of the story.
Eyeglasses brand Warby Parker created several campaigns around its Buy a Pair, Give a Pair program. The charitable effort promises the company will donate a pair of glasses to an individual in need for each pair bought. It’s a moving message of how they’re giving again to communities around the world as a model and making their prospects part of it. Brands can connect with audiences by sharing content material that informs and enlightens them. It might be sharing an fascinating truth they didn’t know, or something more practical, like teaching them a model new skill. This is particularly useful for brands who function in educational-adjacent areas, like Duolingo, a preferred program for studying a brand new language.
Our staff of specialists is also out there free of charge consultation that can help you develop and execute a strong storytelling technique tailored to your model’s distinctive needs. If we’ve not managed to convince you yet, listed right here are some of the key advantages you possibly can get pleasure from when you use model storytelling in your advertising strategy. By curating news from prime publications, your brand can both educate audiences whereas partaking them with thought-provoking content. News tales can be utilized across a variety of industries and matters.
This strategy ought to define how visuals might be used to tell compelling tales and engage the audience on totally different platforms. Are you struggling to captivate your viewers along with your brand’s content? Effective storytelling is the necessary thing to partaking your viewers and constructing a loyal following. By weaving compelling narratives into your marketing strategy, you possibly can create deeper connections together with your viewers, fostering trust and engagement. This guide will explore ten highly effective storytelling techniques to help you elevate your model and captivate your audience. Learn the method to construct emotional connections along with your audience and improve customer loyalty through effective model storytelling methods.
Goldfish Crackers is known for its friendly and interesting social media marketing strategies that target its viewers who’re principally teens between the ages of thirteen to 17. If you might be excited about where to start, listed beneath are some nice storytelling techniques to kickstart your social media campaigns. What’s really fascinating is the facility of a novel model voice to cut by way of the noise and never simply attain but also resonate with the audience. In a world where customers are bombarded with numerous selections, a particular brand voice acts as a sanctuary of authenticity and trust.
This not only encourages participation but additionally amplifies your brand’s reach and visibility. Remember, profitable brand storytelling is an ongoing process that requires iteration and evolution. By often evaluating the effectiveness of your storytelling efforts and adapting your technique as needed, you can continually engage and inspire your audience. Consider incorporating storytelling elements such as personal narratives, testimonials, or user-generated content that tugs on the heartstrings of your viewers.
One of the usually easily forgotten ideas or storytelling ideas is understanding the relationship between listening and telling. There is a reciprocal relationship between listening to tales and telling tales. Imagine if there was no pressure in a film, and the hero was easily getting no matter they aspired for or wished. Would we all sit within the theatre and watch what was already so predictable? One of the important storytelling ideas is to add conflict wherever possible and as incessantly attainable, in the story. Learn tips on how to convert leads into clients with targeted advertising strategies.
Whether you want a compelling logo, a high-performance website, or a strong digital advertising technique, our staff is here that can assist you achieve your small business goals. However, this wasn’t the primary chapter in the story we share with this brand. People thought caring for unique crops was exhausting, so the name “Just Add Ice” moves towards a simplified experience that fits the lifestyle of their target market. Combined with a comprehensive inbound advertising strategy, this has helped the corporate entice the attention of top retail corporations and turn into a standard family name.
Brand storytelling isn’t only for brick and mortar companies—it’s good for sports advertising, too. Digital content material like this permits the reader to become immersed in the story. And the best half is that whereas some digital stories are built by teams of developers and net designers, others are made using no-code (or code-optional) platforms, such as Shorthand. More companies than ever are realising that content material is one of the only ways to talk to their audience and get their message throughout, so winning consideration is turning into more durable and tougher. As the usual of content material continues to rise, marketers who wish to compete want to significantly step up their game. That said, we all know that typically your creative brain isn’t working, so we’ve also compiled a helpful brainstorming template to help you fast-track your storytelling.
The optimized content advertising efforts resulted in tangible improvement in brand recognition. Comapny X additionally came to know their target market and improved their services by creating completely different plans. World of mouth labored in favor by growing a brand strategy Altogether the web site might increase its enterprise by greater than 38%. Use metrics corresponding to engagement, attain, and conversions to measure the success of your model storytelling efforts and make changes as needed. Think about the necessary thing parts of your model story, such because the origin of your model, its unique promoting factors, and the impression it has on its customers. Search engines give desire to the companies presenting themselves with distinctive ideas..
So, begin telling it with objective and passion, and watch as it transforms your brand right into a pressure for connection, trust, and growth. For example, if your small business was born out of a frustrating hole out there, share that moment. Talk about the method it impacted you personally and drove you to create a solution. Your viewers will connect with the vulnerability and dedication behind the story.
By following the following tips and leveraging the ability of visual storytelling, brands can create impactful content material marketing campaigns that resonate with their audience and drive meaningful outcomes. Start utilizing storytelling to make your advertising stand out, create an emotional connection with your target audience, and ultimately convert more individuals into lasting clients. Learning from one of the best is considered one of the handiest ways to improve your personal model storytelling strategies. Here are three iconic examples of brands that have nailed their narratives and the teachings you’ll have the ability to take away from their success.
Launched in 2004, it aimed to problem beauty stereotypes and featured real women somewhat than fashions. By sharing authentic stories and specializing in emotional engagement, Dove built a powerful brand narrative that resonated with a wide audience. This strategy contributed to a $1.5 billion improve in annual income within the first decade of the campaign’s launch. One outstanding examine by Harvard Business Review in 2014 highlighted that partaking tales can improve a consumer’s willingness to pay by over 5%.
Continuously interact together with your viewers through social media, surveys, and critiques. Listen to their suggestions, paying shut consideration to altering wants and preferences. This helps you refine your model storytelling techniques to make sure your message resonates with the current market. Every model story wants a hero, and the simplest brand storytelling techniques put the customer—not the brand—at the middle of the narrative. While it’s tempting to focus on your product or model, the key to great brand storytelling is making your viewers really feel like the story is about them.
In a video launched by Warby Parker in 2018, “How Warby Parker Glasses Are Made”, they not solely focus on their products, but also their company culture and values. They explain the step-by-step strategy of constructing a set of glasses proper from the chopping of the lenses. They additionally showcase how a pair of glasses will get donated for each pair purchased. This acts to attract in shoppers whereas getting across their mission.
Throughout this text, we’ve explored the assorted methods, components, and techniques that brands can make the most of to boost their storytelling efforts. With the advancement of technology, storytelling platforms have evolved to incorporate interactive features that allow viewers to discover and interact with the content material. Whether through interactive movies, augmented reality, or gamification, manufacturers can leverage these instruments to create distinctive and captivating storytelling experiences. Story marketing taps into narrative, connecting with an audience on an emotional degree, in order to assist them empathize and understand the issues your corporation solves on a deeper degree. Psychologist Jerome Bruner discovered that when tales are used to speak a message, individuals remember them 22x more than details and figures alone.
Explore the top tools for measuring Twitter ROI, enhancing your social media strategy with actionable insights and efficiency analytics. Explore the important differences between inclusive marketing and tokenism, and learn the way genuine range can drive model loyalty and enterprise progress. Explore five podcast paywall models that assist creators monetize effectively while balancing viewers engagement and income. Social media stays a strong channel, with 90% of users following a minimum of one model 55. While these platforms provide broad attain and accessibility, brand-owned web sites present higher control over the person journey – although they require efficient methods to drive traffic. User-generated pictures are five times extra more likely to lead to purchases than professionally produced photographs 48.
It’s time to break free from outdated paradigms and embrace the nuanced tapestry of your viewers. Your narrative won’t simply resonate—it’ll ignite motion, foster loyalty, and elevate your agency’s presence in a saturated market. As you implement these storytelling methods, bear in mind to interact your audience consistently across numerous platforms.
Crafting compelling brand stories is important for capturing the attention of your viewers and preserving them engaged along with your model. Analyzing the impression of storytelling on consumer engagement is crucial for refining your storytelling strategy and maximizing its effectiveness. Interactive storytelling is a robust software within the realm of brand storytelling, the place the narrative isn’t just told however experienced.
If you go out of your method to make it fascinating and humorous, you could end up losing your audience. There are quite a quantity of brands that have generated hundreds of thousands of impressions and engagement by creating humorous memes that showcase their product or services as nicely. But be certain that the format you follow in your story aligns together with your model identity and message. Do you wish to tell a story but additionally focus in your product or solution? Your social media advertising technique can be product-led and also capture the eye of people from the beginning. Think of corporations like MailChimp using their mascot to spotlight the features of their options.
You now have the knowledge to create narratives that capture consideration and construct emotional connections with customers. Start small, stay consistent, measure results, and watch your model story turn out to be your most dear enterprise asset. You can use feedback out of your viewers on social media to build model loyalty and make your brand’s story unforgettable. In this text we’ll cover why a model story is so important and show you how to create a strong narrative that resonates. And we’ll share four model storytelling examples to encourage you.
Emotion plays a major position in effective model storytelling. By interesting to the feelings of your viewers, you can create a connection that goes beyond a transactional relationship. Emotionally engaging tales have the ability to captivate and inspire, leaving a long-lasting impression in the minds and hearts of your viewers. Furthermore, understanding the demographics of the engaged audience may help luxury brands tailor their narratives to particular goal teams. By analyzing data on age, gender, location, and pursuits, manufacturers can create more personalized and compelling tales that resonate deeply with their target market.
By highlighting real-world examples of local weather entrepreneurship, Salesforce effectively showcases the influential role of community-driven initiatives in fostering climate action. Sharing genuine stories and being clear about your brand’s values and mission helps construct trust and credibility. The use of storytelling in digital advertising is substantiated by numerous research and real-world applications.
This expertise is crucial for establishments seeking to produce video content material that appeals to varied learning styles and simplifies advanced topics. 2D animation is with no shadow of a doubt the cornerstone of visual storytelling. For many years, it has captivated audiences with its capacity to convey characters and narratives to life via dynamic visualization and creative storytelling. The artwork form seamlessly combines inventive creativity with technical expertise, making it an attractive field for aspiring artists looking to explore their potential.
With a transparent understanding of your brand’s identification and your target market, you’ll have the ability to start to intertwine your story with the fabric of your customers’ lives. Your narrative ought to transcend mere product options and advantages, illustrating how your model seamlessly integrates into your customers’ world. This method uses a mixture of storytelling strategies, types, and formats to attach with the viewers on an emotional degree, ensuring your message isn’t just heard however felt and remembered.
Use information to identify trends, customer ache factors, and opportunities for personalization. Craft tales that immediately handle your audience’s needs and considerations based mostly on the data-driven insights you collect. The problem covers a step-by-step process to get assured in making videos and the way to create your personal storytelling circulate so you presumably can shortly make unscripted movies.
Need a brand new visible strategy, a brand replace, or design that truly resonates along with your goal audience? Let’s talk — schedule a meeting, and we’ll build your visual storytelling campaigns that appeal to attention and have an enduring impact on your model. Empathy and engagement are enhanced when visible storytelling incorporates relatable characters or human traits.
This web site content material may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its associates. Regularly assess how your story is obtained and be able to adapt as your brand evolves. Communicate the narrative internally to align everybody along with your mission. They wished to provide individuals with the same notebooks that had served these remarkable, artistic legends on all their epic journeys. The Creative Plot describes an fascinating novel method of solving issues.
This helps you create a cohesive image of your corporation and maintain your audience engaged. You can resolve whether to tell the story from a chronological point of view or divide it in thematic blocks that each concentrate on a special side of your small business. Statistics show that visual data isn’t solely processed quicker but in addition retained better by viewers. Studies have revealed that after three days, people solely keep in mind about 10% of written or spoken data. However, when the identical info is introduced visually, the retention fee jumps to a formidable 65%. This significant distinction in info retention highlights the effectiveness of visible storytelling in conveying messages and making an enduring impression on the audience.
A study by Seren traced 10,000 advertisements on social media and located that the 2% that included storytelling obtained 36% extra engagement. But implementing efficient storytelling throughout all touchpoints requires more than simply sharing a story. It’s about creating a narrative that resonates along with your audience, fuels brand affinity, and differentiates you out of your rivals.
From understanding the Hero’s Journey to leveraging visible and emotional elements, storytelling transforms ads into memorable experiences that depart a lasting impression. Leveraging compelling visualsImages or graphical elements used to convey data or evoke emotion. Can convey complex messages swiftly and effectively, capturing viewers consideration and enhancing engagement.
These emotionally charged stories encourage consumers to kind a robust emotional connection, fostering brand loyalty. Nike’s storytelling strategy highlights the importance of perseverance and overcoming challenges, creating a strong and provoking model narrative. Social media platforms play a big function in brand storytelling. Consistency and authenticity are important for sharing a brand’s story on social media, and interactive marketing can improve reader engagement. A clear model message is important for effective communication and brand storytelling. The message must align with the brand’s core values to speak its id successfully.
Each excerpt demonstrates that there’s a real, deep, untold story behind each word, inviting the reader to imagine the experiences and connection of farmers with their land. The guide was distributed to key stakeholders in the agricultural sector and received constructive feedback, resulting in a second printing because of high demand. So, what does it appear to be to make use of social media knowledge to tell compelling brand stories?
As we step into 2025, the branding panorama is formed by rising technologies, shifting shopper expectations, and international cultural actions. This article explores the key concerns for constructing a strong, future-proof model in 2025. We’ll cowl actionable methods, industry-specific case research, and relevant tendencies to information your method. Before embarking on your story advertising journey, it’s crucial to outline your small business goals and make positive that your narrative advertising efforts align with these goals. By establishing clear targets and outlining the assets needed to realize them, you’ll be able to create a cohesive and focused story marketing technique that drives tangible outcomes. Consistency in tone, voice and model image is essential for constructing a recognizable and trustworthy corporate identity.
Wendy’s, for instance, has a daring and interesting voice, utilizing edgy humor, intelligent language, and responsive social media conversations to create a singular model character. The way forward for storytelling in design may even embrace social and collaborative elements. With the rise of social media and user-generated content material, manufacturers can invite their viewers to participate in storytelling actively. As the world of design continues to evolve, so does the future of storytelling. The e-commerce sector more and more uses storytelling to remodel the patron experience and improve person interplay.
In reality, a survey by Nielsen states that 81% of world respondents trust corporations that prioritize social and environmental causes more than those who do not. By emphasizing social accountability and values, businesses can differentiate themselves, construct model loyalty, and in the end drive growth. Use storytelling methods to focus on the human aspect of your model and create a sense of shared understanding.
In today’s digital age, visual storytelling has turn out to be an essential tool for businesses looking to captivate their viewers and create lasting impressions. This image showcases the ability of visible storytelling for social media. Through a combination of striking visuals and concise messaging, this publish effectively communicates the brand’s message and captures the viewer’s attention.
But if you plan to inform a powerful story about your small business, acknowledging various sorts of storytelling constructions, or, as specialists say, story arcs, is crucial. Being in a place to evoke feelings is another side of a great story.It would assist if you told a memorable story that can go away an enduring impression. Never underestimate the function of feelings within the decision-making course of. The latter includes utilizing various platforms and channels to promote the model and its services.
We don’t want to make the folks interested in buying from us suppose that we’re in conflict with them in any way. Just like in a film, we need to start your model story by understanding your customer’s world. In every of the next sections, we’ll first evaluate the story parts of the three act construction, then look at the method it applies to telling your model story on your web site and in your marketing. It’s additionally a strategic device that may humanize your brand and make your advertising messages stick.
In a world flooded with numerous advertising messages, a well-crafted story can minimize via the noise, capturing consideration and resonating with individuals’s desires and values. This emotional connection is crucial, as it can considerably affect shopping for behavior and model perception. The spine of profitable promoting and marketing campaigns is storytelling.
Dialogue in brand storytelling is not nearly words—it’s about communication along with your audience. It’s how your brand speaks and interacts, whether through advertising supplies, social media, or customer service. Their tales usually follow the hero’s journey, showcasing athletes who face and overcome challenges. This not only highlights the model’s products but in addition conjures up the audience, encouraging them to attain their very own goals. A well-crafted plot resonates together with your audience’s aspirations and retains them engaged. In marketing, a well-crafted story can evoke feelings, build connections, and depart a lasting impression on your target market.
That’s why we give our followers quite lots of methods to consume our content through social media storytelling. Use vivid, sensory language to have interaction your audience’s imagination and emotions. Paint a picture of the lifestyle and values your model embodies, and the optimistic emotions it evokes. By incorporating the following tips into your next presentation, you’re not just sharing data; you’re creating an expertise.
Be a visible storyteller by making a visually interesting Instagram profile and painting an thrilling story concurrently. It reveals how people around the world try to help healthcare workers. It encourages people to stay quarantined and keep social distancing to restrict the spread of Coronavirus. It encourages the listener’s lively imagination and entails a two-way interplay between a storyteller and one or more listeners. In actuality, they’re a common language that everyone can use and perceive. They seem in every form of communication like every day conversations, written papers, or blog posts on-line.
This is particularly the case for start-ups and newer companies which are just getting off the ground. This is where model storytelling can actually make a distinction in your marketing methods. Dove’s campaign challenges typical magnificence requirements by celebrating variety and authenticity. Transforming your model via storytelling methods is not only beneficial—it’s important in today’s aggressive landscape.
To maintain your audience enthused, don’t dwell on plain information and insignificant details about your corporation. Instead, share priceless insights, fascinating incidents, and distinctive facts. A few years in the past, I stumbled upon a photojournalism exhibition at a local gallery. As I walked by way of the dimly lit area, every photograph told a robust story. Here are the key dos and don’ts to hold in mind as you develop your brand narrative.
An overarching signature story can present consistency and more profound meaning, tying your model together. However, rotating shorter vignettes presents more flexibility in experimenting with various perspectives and storylines. The key’s making certain your tales are “on-brand”, whether or not unified or particular person pieces.
Remember, efficient storytelling is an ongoing course of that requires continuous refinement and adaptation. Utilize the power of social proof by incorporating buyer testimonials and success stories into your brand storytelling. Showcase how your products or services have positively impacted the lives of your customers. This not only establishes credibility but also allows potential prospects to ascertain themselves benefiting from your brand.
A strong narrative structure basis makes these efforts more effective. Research carried out by OneSpot reveals that personal storytelling can enhance branded content material engagement by up to 300%. One of the more irritating things about your model story is that you just don’t have whole control over it. Your story is partly what you communicate and partly how folks understand what you communicate. While that could be irritating, it’s necessary to take possession of what you can control.
Your brand’s story ought to be accessible across various platforms and codecs in 2024. Consider how your narrative translates to social media, podcasts, videos, blogs, and other mediums. Each platform requires a slightly different method, so adapt your storytelling to suit the specific channel while sustaining a consistent brand message. Diversity and inclusion are important elements of successful brand storytelling in 2024.
Stories have a definite structure that includes the presence of developed characters, conditions that set them in conflict and correct attention to rhythm and pacing. Marketers should contemplate traditional story components when writing, including the “voice” of the piece, the nature of the characters and the dynamics of conflict and eventual decision. Having the right writers on workers or leveraging content from those with a journalism background can help you capture audiences via these narratives.